Review & Recommendation
What I found (in Yichi) was human, and authentic and well crafted and revealing and not at all about advertising but about a desire to be a part of work that creates or impacts culture, touches peoples lives the way his life has been touched, and helps businesses grow.
Executive Creative Director
Google Creative Lab
I met Yichi when he was doing his internship at Wells Fargo in Shanghai back in 2011/12. I was struck immediately by how creative he was despite doing an internship in a bank. Over the years, I have seen Yichi progressed his career into more creative space and I really admired his tenacity to be a successful entrepreneur. Whenever I go to Beijing, Yichi is always one of the first people I think of meeting up with because of the passion he shows when he talks about his projects and generally in life. If you need an inspirational or creative ideas on managing life and business, I highly recommend you reach out to Yichi. You will not regret it.
Bo Le Associate Greater China
I’ve known Yichi for a long time. I’ve always been struck by his infectious optimism and unending tenacity. He’s the type of person who you know isn’t just going to succeed, you’re going to be cheering for them. I wouldn’t put anything past Yichi because he will find a way...while making all those around him, better.
Senior VP / Group Account Director
Yichi is a hustler. Ambitious yet grounded. Hardworking would be an under-statement as he never gives up, on himself or others. He has this capability of bringing people together and making them feel his own which is an important quality of a leader alike. Rest assured he's a good friend with a good taste in scotch.
Volkswagen Future Center Asia
Yichi is the one of the most inspirational and creative people I have worked with in the past. He is the Chinese version of Tony Robbins, who is determined to provide the magic of personal branding and coaching to people! I have known Yichi for more than 6 years, and our interaction started from my MBA application and career redesign journey in 2013. Throughout the frustrating, back and forth process, including several self-doubting and breaking down moments, Yichi showed his strong compassion, empathy and patience which strongly inspired me to continue this journey. He worked close with me together to identify my “value proposition”, MBA School matching, and subsequently crafted a sound career story for me. Our story did not end there, in 2017, Yichi worked with me again on my start-up project. As an external consultant, he brought his marketing and branding skills to the table which helped us identify our target customers. I would recommend Yichi to anyone who needs a trustworthy coach and a motivational mentor in personal branding and career design.
PwC, New York City
Associate Planning Director
VML, New York City